Facebooks Real Utility - A Weekend Wakeboarding
I spend about 30% of my day working with Facebook. I manage content on my clients fan pages. I work very hard at acquiring more fans and friends or boosting videos and photos views. I have no idea how much time I have spent on generating or replying to comments and wall posts. These are the new metrics for clients and this is how I, as a social media slave, am judge on my ideas and efforts. I understand and embrace that. I enjoy my job and take pride when I get the result I am looking for, but I cannot help but think that as drones of the internet, we are missing the true values of Facebook.
This past weekend I was in Maine wakeboarding with an old college buddy. We reconnected with each other using facebook. We planned this trip by creating a facebook event and exchanging facebook messages. We introduced each other to friends who were going to be attending by sharing facebook profiles. And now we are sharing pictures and videos of the weekend with each other using facebook.
As someone who was addicted to the second generation of facebook (post Ivy league generation) I remember when facebook was it’s most useful. When it was most simple. It was just a “degree of seperation” algarythm, that incorporated photos. It was a simple webspace that allowed you to stalk your college friends and their friends. We knew all we needed to know. How many friends we all had and how many of them were mutual. We also knew if that cute girl in your Global Marketing class had a boyfriend and if she partied as hard as you did.
I understand the new facebook. I appreciate the need for Mark Zuckerburg to monetize the brilliance. I just hope we can hold on to it’s original convenience.















